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The mid-July slowdown is here. Are your listings still moving?

  • Jul 16
  • 2 min read

Every summer follows the same rhythm: the spring rush peaks in June, and by mid-July the market takes its foot off the gas. Buyer urgency softens, showing traffic thins out, and the listings that hit the market back in May start to look tired. That all means that the listings that keep moving now are the ones getting active attention rather than sitting on autopilot.


THIS WEEK'S PRO TIP: TREAT AGING LISTINGS LIKE NEW ONES


  • Any listing past 45 days deserves a second look this week. A price adjustment, fresh photos, or a new open house can reset the clock in the eyes of buyers who scrolled past it the first time. Buyers assume a listing that has sat is a listing with a problem, so the fix is to make it feel new again.



Do not let a slow week become a quiet one. The agents who use the mid-July lull to relaunch stale listings, refresh marketing, and re-engage past buyers are the ones with something under contract when August closings roll around.


Hiring agents: If you have listings going stale and no time to relaunch them, this is the week to delegate the legwork. Post the open houses, fresh-photo walkthroughs, and re-showings on KeyPleaz so a covering agent can handle the reset while you focus on repricing conversations with sellers.


Earning agents: Mid-July is when hiring agents scramble to breathe life back into aging listings. Open KeyPleaz to claim open house and showing tasks in your area, build your review count, and stay busy through the slower weeks.


MARKET NEWS PULSE


Mid-July is when the market traditionally shifts down a gear, and this year is on schedule. Realtor.com's June report described July as the month when spring listings age and buyer urgency fades, and the early data backs it up: price cuts ticked up to 18.5 percent of listings in June, and the median home spent 53 days on market, matching last year and the pre-pandemic norm. Inventory sits at about 1.1 million active listings nationally, up 1.9 percent year over year, so buyers have real choice. Mortgage rates are holding in the mid-6 percent range per Freddie Mac. The takeaway for agents: the buyers still shopping are serious, but listings have to earn attention now.

QUICK STAT OF THE WEEK


The median home spent 53 days on market in June per Realtor.com, ending a 26-month streak of homes selling faster than the year before. The market is fully normalizing to its pre-pandemic pace. Listings that felt fast-moving in spring will sit longer now, so the reset conversation with your sellers matters more every week.

Open the app to check your coverage for the week ahead!



 
 
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