The back-to-school clock is ticking. Protect every deal in motion.
- 2 hours ago
- 2 min read
Urgency has been building all summer, and it really shows once August starts. The buyers who wanted to be settled before school starts have a few weeks left, and every deal in your pipeline is now racing a fixed date. This is when in-progress deals are most fragile, because any delay, financing hiccup, or missed appointment lands with real consequences. Your job this stretch is less about finding new deals and more about protecting the ones you've got.
THIS WEEK'S PRO TIP:
MOST SUMMER CANCELLATIONS ARE ABOUT NERVES - FIND A WAY TO COOL THEM
Deadline pressure makes buyers second-guess themselves. A small inspection finding or a minor appraisal gap can feel like a reason to walk when someone is already stressed about the clock. Get ahead of it. Walk your buyer through what's normal and what's an actual problem before emotions take over. A calm, informed buyer closes. A surprised one reconsiders.
Set a check-in rhythm and hold to it. A short update every few days, even when there's nothing new, tells your client the deal is on track and you're on top of it. Silence is what lets doubt creep in, and doubt is what turns a fixable hiccup into a cancellation.
When you're busy: When your calendar is packed and a deal needs someone on site today, that's what coverage is for. Post the access visits, repair checks, and showings on KeyPleaz® so an agent in your brokerage keeps things moving while you manage the deal itself.
When you're available: Early August is when agents need dependable help the most. Open KeyPleaz® to claim coverage that keeps other agents' deals on track, steady work that pays well through the busy stretch.
MARKET NEWS PULSE
The national market is really two markets right now, and early August is the time to know which one you are working in. Asking prices fell 4.0 percent year over year in the West and 2.5 percent in the South in June per Realtor.com, while the Midwest and Northeast stayed flat or kept climbing on tighter supply. Buyers are active in both, with purchase demand edging higher as affordability slowly improves and rates holding in the mid-6s per Freddie Mac. The deadline-driven buyers in your pipeline are real, so the job now is protecting those deals in whatever direction your local market leans.
QUICK STAT OF THE WEEK
In a Zillow survey, nearly 90 percent of recent buyers said at least one part of the process was stressful, and half said it brought them to tears at some point. A stressed buyer is a buyer looking for a reason to hesitate, especially against a hard deadline. Your steady communication is what keeps that nervousness from turning into a walk-away.
Open the app to cover the logistics keeping your deals alive!
