Summer is cooling off. Time for the price conversation.
- 3 days ago
- 2 min read
By mid-August the heat is coming out of the market. Showing traffic slows, the deadline-driven family buyers have mostly made their moves, and the listings that didn't sell over the summer are the ones that need attention. This is price-conversation season. Some sellers are still holding out for a number the market won't give them, and the longer they wait to adjust, the longer the home sits.
THIS WEEK'S PRO TIP:
PRICE RESETS WORK BETTER EARLY THAN LATE
A listing that has sat all summer sends a signal to buyers, and the signal is that something's wrong with it. A well-timed price adjustment, paired with fresh marketing, resets that impression. The longer you chase the market down with small cuts, the worse it tends to go.
Bring data to the conversation, not just a recommendation. Days on market, comparable sales, and the share of local listings with price cuts give your seller a reason to act instead of hope. Make the case with numbers and the decision gets easier for everyone.
When you're busy: Repricing conversations take time and focus. Free both up by posting the refreshed open houses, new photo walk-throughs, and re-showings on KeyPleaz® so an agent in your brokerage handles the relaunch legwork while you work directly with your sellers.
When you're available: Late summer brings a wave of listing relaunches, and that means work. Open KeyPleaz® to claim open house and showing coverage as agents refresh stale inventory, and keep your calendar full through the slower weeks.
MARKET NEWS PULSE
Asking prices have been easing for months now per Realtor.com, and the listings that sat through the summer are the ones facing that reality first. Homes are still selling, but the sellers getting offers are the ones who priced to the market from the start rather than testing a high number and cutting later. Buyers are still out there, and with rates holding steady in the mid-6s per Freddie Mac, demand is real for a home that is priced right. The takeaway for agents is simple: this is the season where a realistic price, set early, is what separates a sold sign from a stale listing.
QUICK STAT OF THE WEEK
Last August, the summer market hit its seasonal doldrums and the typical listing sat about 8 days longer than it had a year earlier per Realtor.com. Rather than reset their price, a lot of sellers pulled their listings to wait for better days instead. If trends keep holding true, a timely price adjustment beats watching a stale listing go nowhere.
Open the app to line up your relaunch coverage!
