Labor Day weekend is coming. Be the agent who's available.
Labor Day weekend is a little over a week out, and for real estate it's a real turning point. The families racing a school deadline are mostly settled, a new wave of fall buyers is starting to look, and the long weekend brings out serious shoppers who finally have time off to tour. Plenty of agents step away for the weekend. The ones who stay reachable get first crack at those buyers.
THIS WEEK'S PRO TIP:
GET AHEAD OF THE LABOR DAY WEEKEND BEFORE IT ARRIVES
Holiday weekends bring out motivated buyers, the kind who use their time off to tour in person. Make sure your listings are ready to show and your weekend coverage is set before Friday. The agents who are available and quick to respond over the long weekend pick up the buyers everyone else is ignoring.
When you're busy: If you want the long weekend off without going dark, that's what coverage is for. Post your Saturday and Sunday showing needs on KeyPleaz® so an agent in your brokerage handles the weekend tours while you actually get a holiday.
When you're available: Late summer brings a wave of listing relaunches, and that means work. Open KeyPleaz® to claim open house and showing coverage as agents refresh stale inventory, and keep your calendar full through the slower weeks.
MARKET NEWS PULSE
With Labor Day weekend comes a fresh pool of fall buyers starting to look, often people relocating for work or moving on a year-end timeline who tend to act with purpose. Holiday weekends reliably pull those motivated buyers out to tour, even as plenty of agents step away for the long weekend. Rates have held in the mid-6s per Freddie Mac, steady enough that serious buyers are not waiting on the sidelines. The agents who are reachable and ready to show this weekend get first crack at the people opening the fall market.
QUICK STAT OF THE WEEK
Homes sold in September have historically closed at roughly a 9.5 percent premium over market value per ATTOM's seasonality analysis, one of the stronger months outside the spring peak. The fall market that opens this weekend still pays. Being available and ready to show over the long weekend is how you get in front of it.
Open the app to set your weekend coverage!
