Hope your Memorial Day weekend was a good one. Now let's talk business.

May 27
2 min read

Memorial Day weekend is behind us, and if your phone was busy, that is a good sign. Buyers who toured homes over the holiday are ready to move fast. The agents who had coverage in place this weekend are already following up on hot leads. If yours fell through the cracks, now is the time to make sure it does not happen again.

THIS WEEK'S PRO TIP: CONVERT HOLIDAY WEEKEND SHOWINGS INTO CONTRACTS

The buyers who toured this weekend are already getting calls from other agents. Contacting a new lead within 5 minutes makes you 21 times more likely to qualify them than waiting 30 minutes, and 48 percent of online inquiries still go unanswered. Reach out to every buyer who toured a property over the weekend today, not tomorrow.
If you used a covering agent over the weekend, send them a quick debrief message. A 90-second exchange about how the showings went keeps you informed and builds the relationship for next time.

Hiring agents: If coverage worked well for you this weekend, keep that momentum going. Post your next round of coverage needs before your calendar gets away from you.

Earning agents: Did you claim tasks over Memorial Day weekend? Make sure your reviews are in and your profile is up to date before the next wave of summer opportunities hits.

MARKET NEWS PULSE

Post-Memorial Day is the strongest follow-up window of the entire summer. The 30-year fixed mortgage rate held at 6.37 percent the first week of May per Freddie Mac, and Redfin reported pending home sales hit their highest level in nearly four years over the four weeks ending May 3. Active inventory hit 1.47 million units in April per NAR, up 1.4 percent year over year, so the buyers your team showed this weekend had real choice. That means they're qualified, they're motivated, and they're talking to other agents this week. Your move.

QUICK STAT OF THE WEEK

78 percent of homebuyers end up working with the first agent who responds to their inquiry, but the typical agent takes more than 15 hours to respond per industry studies. The buyer who toured your listing Saturday is making a decision this week. Whoever calls them first usually wins.

Open the App and Keep Your Momentum Going.